Jeff learnt his most valuable lessons in marketing by spending his own money. He conceptualised and implemented million-dollar campaigns for some of the world's largest brands, including Vodafone, CommSec, Commonwealth Bank, Sony, 3M, and The Australian; was crowned as one of the top marketers and entrepreneurs in Australia in B&T and Anthill magazine’s 30-under-30 Awards respectively; pioneered world’s first marketing technologies; co-authored a six-book series on strategy; guest-lectured at Sydney’s top universities on marketing strategy; and took the helm as the country's first Gen Y General Manager of a strategic marketing consultancy. That's Jeff’s career to date, and at the ripe old age of 29, he plans on achieving a lot more. He's a true generalist. That’s why he’s Step Change’s Founding Partner (among other things).
His interests as a musician, painter, woodworker, and sculptor are balanced with a passion for business and an almost ‘rainman’-like ability with obscure topics like biology, human neurology, decision making, and behaviour.
Predatory Positioning – how to strike at the weakness that arises from your competitor’s greatest strength
iMedia Brand Summit: Australia