Subhrangshu oversees and offers strategic guidance for marketing programs/initiatives across all businesses of the Religare group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key enabler for various alliances to effectively deliver cross sell, up sell opportunities leveraging synergies across the group portfolio. He has also been instrumental in driving various strategic programs in the realm of investor education and has consistently evangelized a “digital first” culture within the group. With almost 2 decades of experience in integrated marketing, sales and strategic business development roles spanning categories such as FMCG, Retail, Telecom, Media and now Financial Services, he loves to take on new challenges. He has been with Religare for more than 8 years and prior to that has served across India and key markets in Asia.