Andrew co-founded Intelligent Reach in the UK in 2007. Since then 100s of merchants have used the Intelligent Reach platform to sell via Google Shopping, eBay, Amazon and over 1000 other technology partners. He has experienced all these platforms from their infancy (remember when Google Shopping was called Google Base and was free?) to now. He launched Intelligent Reach in Australia in 2014 and has helped almost 100 retailers here expand locally and internationally.