I've recently moved from VP Digital Media at the Boston Celtics, to VP Social Media at the Ultimate Fighting Championship (UFC).
I've guided the Boston Celtics to become one of the biggest professional sports brands in digital and social media, with over 8.7 million Facebook fans and over 1.5 million Twitter followers.
In my time at the Celtics, I've conceptualized and developed some best-of-breed and first-of-their-kind digital projects. For 2013-14, I launched "Home Court Advantage", the first live streaming mobile app pregame show in the NBA. In seasons prior, from Celtics 3-Point Play, the NBA's first Facebook application geared at gleaning valuable fan data, to Celtics GameTime Live, the league's first live stats and game-blogging application, I've pushed the team to innovate ahead of the curve, while establishing several best practices for the sports and entertainment industry.
I've spoken about the Celtics' success at digital marketing and social media conferences around the country and across the globe, and I aim to maintain the team's status as one of the top digital brands in all of professional sports.