An MBA and BE (E&C) with over 16yrs of experience spread across retail, Investment banking, Corporate strategy, Media & Entertainment and Internet. Joined ABFRL (Custodian of brands like Allen Solly, Van Heusen, Peter England, Louis Philippe and People) in Dec 2011 to setup the e-commerce vertical, his responsibilities include formulating complete e-commerce strategy, obtaining C+ level buy-in for the initiative, setting up an A+ e-commerce functional team, and most importantly establishing the internet start-up culture within the corporate set up.
Some of the key highlights:
1) Scaled the business to leadership position amongst the brick and mortar peers. Online vertical contributes to 4% of the total revenue. Within the large fashion ecommerce play, trendin.com always stood amongst top 10 players.
2) CAGR of 170% on topline since the launch in 2013, closing the current financial year with over Rs. 200 Crs.
3) Trendin.com was awarded as the “best ecommerce website by a retailer” by IAMAI in 2016. CMO Asia has recognized him as one of the 25 most influential e-commerce professional in India.
His current role as head New Digital Businesses involves identifying disruptive digital ideas especially in fashion & retail tech and explore opportunities to participate in the same.
Prior to taking up this assignment, for 3 years was involved in turning around www.bigadda.com, the internet venture belonging to Reliance Entertainment (Reliance - ADAG) one of the large private sector conglomerate of India. Scaled up the initiative from almost nil revenue to a Rs. 4 crs monthly revenue template.
First 9 years of his career was involved in setting up,
A. Retail operations for Onkyo India Private Limited a Japanese high end consumer durables giant. Set up the retail footprint in Maharashtra and Gujarat.
B. Investment banking operations for MFSIL (a London based boutique investment banking firm) in South India.
C. Corporate strategy practice for Reliance Entertainment where in was involved with the president of the organization in organically building broadcasting (Radio, Motion picture & TV), Internet (Gaming, Social networking and Video rentals), M&A deals (Acquired an animation Business)
Apart from work, he loves to trek & cycle (appearance may not necessarily suggest the same though), travel to new places (esp. by road), play chess and latest acquired passion for agriculture.

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