Over the course of my career I have built and run some of the most successful digital teams for Australia’s largest brands with domestic and global responsibilities. I am now also responsible for the strategy and investment of Telstra's media portfolio. I have successfully raised the capex and opex required to start and run successful businesses and products within these organisations.

I am focused on the customer experience and building out bespoke solutions which focus on the ROI and incremental EBITDA for the organisation. This financial foundation has been invaluable in helping me to navigate complex matrix organisations. I have worked with all parts of organisations and been responsible for business development, data strategy, service delivery, sales, e-commerce and marketing.

I am a board member of UnLtd and an active speaker in the market place on digital issues affecting marketers, specifically data and programmatic.