Jenny has been in technology-driven marketing (on and offline) for over 30 years. She has worked across Australia, Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.
Jenny was appointed to her current role as CMO of market-leading comparison service comparethemarket.com.au, to fast-track the company’s transformation into a truly customer-centric business by diversifying its consumer interactions and relationships. She is also responsible for evolving one of Australia’s most-loved brand assets – the meerkats.
Jenny is an active participant in digital industry associations, and speaks frequently at conferences on various aspects of digital and the impact it has had on both the marketing and advertising industries. She has developed and run training programs for AdSchool and private clients, and has participated at board level on change management, particularly in relation to digital.
With a strong focus on digital, jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models.