Lorna Jane’s mission is to empower women, build a community
and inspire Active Living. LJ produces high quality activewear that support women to lead active and healthy lifestyles.
Kat started her career with LJ in the e-commerce team, progressing to managing international facing websites. When she returned from maternity leave, LJ presented her an opportunity to implement and manage the Emarsys platform across all global retail channels for the business.
Kat combines her accounting background with her strategic and data analysis skills to identify opportunities for LJ to continue winning new customers and engage deeper with existing customers.
Using Emarsys, Kat has provided a foundation for customer strategy. LJ’s transformation is enabling it to better understand and support its customers and continue to inspire Active Living. Kat’s position within that transformation provides her with endless opportunities to continue challenging the status quo and drive results.
iMedia Online Retail Summit: Australia