India's most influential networking summit for senior marketers to discuss the major strategic issues in marketing.
Keynote - Mythology of Markets and Minds
Mythology of Markets and Minds
Mythology are cultural stories that map the culture's mind. So when you study mythology you get yet another tool to understand the mind of a culture, or a market, or even a client. In this talk, Devdutt will present a unique framework that helps explain how digital marketing is different from brand creation. Different does not mean better. It just means different strokes for different folks. But beyond the differences in markets and minds exists a foundation that never ever changes - known in Hindu mythology as sanatan.