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Is taking Programmatic In-House the Best Decision for Brands?     

Friday 11 August | 11:20 AM - 11:50 AM

Is taking Programmatic In-House the Best Decision for Brands?  

Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Join this session as we discuss -Should brands build their programmatic capabilities in-house? What are the biggest hurdles an advertiser must overcome to consider taking the leap to becoming “100% in-house”? What are the different ways of in-housing. Could hybrid in-housing models can be made to fit with existing relationships with media agencies.   

speaking in this session:

Co-founder , Agilio

 

Head Media , Nestlé India

 

Co-Founder & CEO , Logicserve Digital

 

VP Commercial, ASIA , MediaMath