ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Is taking Programmatic In-House the Best Decision for Brands?     

Friday 11 August | 11:20 AM - 11:50 AM

Is taking Programmatic In-House the Best Decision for Brands?  

Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Join this session as we discuss -Should brands build their programmatic capabilities in-house? What are the biggest hurdles an advertiser must overcome to consider taking the leap to becoming “100% in-house”? What are the different ways of in-housing. Could hybrid in-housing models can be made to fit with existing relationships with media agencies.   

speaking in this session:

Co-founder , Agilio


Head Media , Nestlé India


Co-Founder & CEO , Logicserve Digital


VP Commercial, ASIA , MediaMath