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Impact of Digital Marketing on Offline Sales – Connecting the Dots

Thursday 10 August | 3:00 PM - 3:30 PM

Impact of Digital Marketing on Offline Sales – Connecting the Dots

Do brands with offline sales have ready access to transaction data from point-of-sale or CRM systems? While marketers have been able to connect at least some digital advertising to online sales, the bigger picture is still elusive. How can marketers measure the impact of digital marketing on sales that take place in brick-and-mortar stores? The discussion will aim to arrive at - how the Bigger win may be understanding digital’s influence on these offline channels for augmented Business impact.

speaking in this session:

Founder and CEO , mydala.com


Chief Marketing Officer , Nykaa.com


India Marketing Head , Xiaomi


Group Head- Digital , Future Group


Head of E-Commerce , Fabindia