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Predictive Analytics for marketing success- How are Brands using it to their advantage?  

Thursday 10 August | 3:30 PM - 4:00 PM

Predictive Analytics for marketing success- How are Brands using it to their advantage?   

What was the last ad that got you Thinking? Using predictive analytics, by design, is a chance to present answers for unaddressed issues and practice of using data mining and statistical modeling. Getting to the bottom of the data and understanding your audience is the key to creating great cognitive marketing campaigns that make an impression. The aim of this discussion is to arrive at the correlation between predictive marketing and better business metrics & results.

speaking in this session:

Head-Customer Strategy , Future Group

 

CEO & CO-founder , Policybazaar.com

 

Managing Director , JetPrivilege

 

Head New Digital Business , ABFRL