India's most influential networking summit for senior marketers to discuss the major strategic issues in marketing.
The OTT Revolution-What is the opportunity for Brands?
The weekly time spent on Mobile in India is 7x more than Television and 45% of the time that people spend on Mobile is on Entertainment. As content is increasingly being consumed on handheld devices, OTT platforms are wooing Indian consumer has more choice for content than consumers anywhere in the world. Join this discussion as we focus on how Brands should be measuring OTT success and if the industry should be looking standardized measurement matrix for digital.