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How is ‘Compelling Content' driving business as a new enabler in India?

Thursday 10 August | 11:40 AM - 12:10 PM

How is ‘Compelling Content' driving business as a new enabler in India?

Content is the unifying element of how brands manifest across all touch points. Developing an information architecture that provides meaningful insights into customer behavior seems to be at the core of digital marketing now. Has robust content management become a quintessential factor for enterprises that want to ride the wave of digital? Don’t miss this chat as it aims to bring out some excellent examples to showcase the ‘why’ and ‘how’ of Content as a new enabler in Business so as to fuel dynamic, interactive experiences, to engage your audiences.

speaking in this session:

VP Marketing & Analytics , Firstcry.com


VP & Head – Digital Product,Portfolio & Marketing , Axis Bank


CEO and Director , ZIRCA Digital Solutions


Chief Marketing Officer , Sterling Holiday Resorts


VP-Business Strategy & Marketing , NIRAV MODI