India's most influential networking summit for senior marketers to discuss the major strategic issues in marketing.
How companies should build their marketing technology stack?
Marketing has transformed dramatically in the past decade thanks to digital technology, particularly the mobile phone. Today marketers can reach an individual at a personal level, but also at scale. This has been possible because of the rapid increase in the marketing technology solutions in Sales Automation, Intelligence, Social Media, Programmatic, Content Marketing and more. Join this session as we discuss how companies should build their marketing technology stack - their collection of marketing tools and technologies that they use to make marketing magic in a digital world.