Brands-Only Lunch: World Wide Web Publishers versus Social platforms
World Wide Web Publishers versus Social platforms: where should brands invest over the next 12 months
Social platforms have taken an enormous amount of attention and advertising budgets over the last 5 years - to the detriment of world wide websites and publishers. But do results for advertisers justify this. Where should brands best spend their budgets in 2018?
With more than 20,000 websites and 1.1 billion users within its Publisher network, Taboola presents the alternative to the huge investment in Social platforms