ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Keynote: Reality remix feat. The superhuman and Industrial Revolution 4.0

Monday 11 September | 7:45 PM - 8:20 PM | Sheraton Ballroom


As reality remixes, do brands bite or blossom? Scott O'Brien co-founder of reality startup Humense, backed by Alibaba, shares a “bodystorming” session that facilitates an understanding of why analysts estimate Virtual (VR) and Augmented Reality (AR) will be taking over our eyeballs from the idiot box within the next 7 years. Goldman Sachs and pinky finger analysts look towards a trillion dollar industry within a couple of decades.

As we shape our tools they shape us back and so with VR and AR, the ability to form a relationship with objects and beings is about to change dramatically. In fact it already has. This keynote provides an in-depth review of case studies and the neuroscience behind VR and AR adoption and affects on digital commerce. It will reveal a new appreciation of the oncoming heads up world and key human first factors of trust, loyalty, persuasion and bonding.


speaking in this session:

CEO & Co Founder , Humense