Keynote: Reality remix feat. The superhuman and Industrial Revolution 4.0
As reality remixes, do brands bite or blossom? Scott O'Brien co-founder of reality startup Humense, backed by Alibaba, shares a “bodystorming” session that facilitates an understanding of why analysts estimate Virtual (VR) and Augmented Reality (AR) will be taking over our eyeballs from the idiot box within the next 7 years. Goldman Sachs and pinky finger analysts look towards a trillion dollar industry within a couple of decades.
As we shape our tools they shape us back and so with VR and AR, the ability to form a relationship with objects and beings is about to change dramatically. In fact it already has. This keynote provides an in-depth review of case studies and the neuroscience behind VR and AR adoption and affects on digital commerce. It will reveal a new appreciation of the oncoming heads up world and key human first factors of trust, loyalty, persuasion and bonding.