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From a personality brand to a brand with personality

Friday 22 June | 11:15 AM - 11:40 AM | The Terraces

Marcus will take us through the early parts of his journey with Fisher Funds as they develop an end to end digital marketing capability and awaken the sleeping beast. While it is early days for Marcus on his latest journey, he is quickly using the fundamental building blocks of content and video creation to reengage a huge customer base and ultimately make meaningful connections. Marketing Automation is not the silver bullet – but the content it can serve at just the right time is.

As global marketing technologies shift up a gear on the exponential curve, are New Zealand marketers getting left behind? What are the basics that we are still getting wrong?

speaking in this session:

Chief Marketing Officer , Fisher Funds