Fireside Chat: The (recent) digital journey of the iconic Australian fashion retailer General Pants.
In the last 4 years, General Pants have come along way under the watchful eye of Chief Digital Officer, Paula Mitchell and is now an international retailer. In this session hear a little of Paula’s journey, from the initial pitch to the executive to building the tech stack to facing unexpected challenges to pains of growth.
Paula is a respected CDO who has done much of what many brands aspire to do in terms of digital transformation. A session not to be missed.