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Quickfire Session: Reply-Based Advertising – What It Is and Why You Need It

Wednesday 14 February | 10:20 AM - 10:35 AM

Replying to social posts is the largest pool of untapped digital ad inventory in the world.  Brands need a way to respond in real-time and at scale to people expressing their wants and needs on social media everyday.  That's where Reply-Based Advertising comes in.  Join this session to learn a revolutionary new way to advertise in real-time on comment-driven social platforms and hear how Hershey's is leveraging Reply-Based Ads for their brands.

speaking in this session:

Director North American Digital Marketing , The Hershey Company


President , Respondology