ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

The New Age Of Transparency In Social Advertising

Tuesday 13 February | 10:00 AM - 10:30 AM

Despite social budgets growing 3X faster than display and search, only 8% of marketers feel confident that they have the technology to make the best possible decisions. That means they are making critical decisions on large-scale investments based on incomplete, and potentially inaccurate information. But why? What’s causing this lack of transparency? Learn how brands are taking back control over their social advertising, and why data ownership is the first critical step in developing a solution.

speaking in this session:

Director North American Digital Marketing , The Hershey Company

 

VP, Marketing , Unified