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The New Age Of Transparency In Social Advertising

Tuesday 13 February | 10:00 AM - 10:30 AM

Despite social budgets growing 3X faster than display and search, only 8% of marketers feel confident that they have the technology to make the best possible decisions. That means they are making critical decisions on large-scale investments based on incomplete, and potentially inaccurate information. But why? What’s causing this lack of transparency? Learn how brands are taking back control over their social advertising, and why data ownership is the first critical step in developing a solution.

speaking in this session:

Director North American Digital Marketing , The Hershey Company


VP, Marketing , Unified