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Fun and Games for Brand Connections

Tuesday 13 February | 10:00 AM - 10:30 AM

Competition for your audience’s attention is tough and once you have it, you’d better make things interesting for them. Video games have hit the mainstream through our mobile devices and are enjoying popularity far beyond the stereotypical teenager-in-a-basement demo. Interactive entertainment provides brands with engaging, fun opportunities to build fans and interact with them like never before. We’ll discuss why games and interactive entertainment media are important emerging tools in creating that critical, emotional brand connection.

speaking in this session:

Senior Director of North America Advertising , Gameloft