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Optimizely: The Age of Customer Obsession

Tuesday 1 May | 11:50 AM - 12:15 PM | Ballroom 6

Today’s customers have higher than ever expectations, while at the same time new competitors are cropping up at every turn.
The future belongs to those organisations who are able to seamlessly interpret customer signals across every touch point and rapidly iterate that moves that experience beyond the customer’s expectation.

Join Dan Ross, Managing Director, Optimizely ANZ as he shares how some of the world's leading brands are using experimentation to accelerate the delivery of immersive customer experiences that are fearless in design and grounded in a data driven development framework.

speaking in this session:

Managing Director , Optimizely