Brands for Good
In a consumer centric and highly connected world, consumers are becoming increasingly sensitive to social causes and environmental issues. Gone are the days where brands would dissociate with controversial issues. Today they are actively taking a stand on these, and using their communication channels to become strong anchors of social positivity. In a world where consumers vote with both their wallets and social media accounts, this panel aims to explore how brands can use this sentiment to associate with the right causes and bring about social change.