ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Measuring the precious 6 secs

Friday 31 August | 8:30 AM - 10:00 AM

The 6 sec video ad format is a testament to the user’s short attention span, in the age of rapid but high impact storytelling. As this format gains popularity, how are brands measuring the ad format, basis of impact, views, skips, ROI etc.

speaking in this session:

No speaker available