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General Pants Taking the Risk out of Risk-Taking

Tuesday 30 April | 10:45 AM - 11:10 AM | Ballroom 5

The rewards of change are real and marketers often share stories of big wins, gains and improvements to their business but big bets also carry significant risk.
In an effort to insulate the business from risk, companies often choose to play it safe and water down ingenuity.

Join Paula Mitchell, Chief Digital Officer at General Pants as she shares how General Pants are using experimentation to de-risk decision making, contain potential losses and create sustainable growth.

speaking in this session:

Chief Digital Officer , General Pants Co.


Senior Account Executive , Optimizely