How to use Hyper Personalization and A.I. to Unlock Revenue Growth - A Case Study with Zanui
Personalization is a touchstone of exceptional customer experiences and is now a modern-day necessity to compete and grow. In this session, Dynamic Yield VP of Sales Mark Van den Haak will talk about the hyper-personalization that is revolutionizing retail and unlocking substantial revenue for retailers who get it right. He will be joined by a senior member of the Zanui team, who will share the details of their personalization program.
This discussion will address:
• Hyper-Personalization and how to do it
• How to create a culture of testing & experimentation
• How Zanui used personalization strategies across the product page, cart page, and beyond to delight customers and drive more revenue