Keynote: Mitre 10’s Digital Transformation Supported by Unbxd

Mitre 10 has been a part of New Zealand’s home improvement culture since 1974 and is now the largest home improvement and garden retailer. New Zealand owned and operated with stores across the country, Mitre 10 is a Kiwi success story. Mitre 10 is on a mission to help kiwis love where they live and get the job done right.

In order to stay relevant to customers with the paradigm shift towards omnichannel retailing and frictionless customer experience, Mitre 10 started on a journey of digital transformation a few years ago which continues today. They found a valued partner in Unbxd, who understood the need for a great site search experience and relevant product recommendations that delivered a personalised customer experience and most importantly met the needs of their customers.

Learn how Mitre 10 has been able to improve its overall online customer browse and shopping experience by leveraging AI and ML powered technology that has directly impacted key success metrics from clicks and conversions through to customer satisfaction and revenue.