Predatory Positioning – how to strike at the weakness that arises from your competitor’s greatest strength
This session will show you how to extract more ROI from your brand without spending another cent!
Today, customer acquisition is a zero-sum game in most categories; wallet size is limited and you need a piece of the action at the expense of your competitors’ loss. You need a strong predatory positioning that arms you against your competitors’ greatest strength to inflict the greatest damage and make a response difficult.
In this session, you'll discover how to put a new lens of science and strategic thinking into all your brand touchpoints, and how to win with a powerful brand message in today's hyper-competitive and complex communications age.
Come listen for a chance to WIN a fun, strategic team building experience for your brand.