As retailers look to make the leap from being a domestic retailer to offering their services globally, payments can often be the last thing they think about - but it can be the most crucial. Without offering the appropriate and relevant payment methods in each market, retailers could be setting themselves up for failure. For example if a merchant is only accepting Visa / MasterCard in China, they’re potentially shutting out 98% of the market. How about India, Japan, Indonesia or Brazil??
Hear from Ben Zyl, VP Sales at Adyen, as he discusses how merchants can navigate their way through the complex world of international Ecommerce payments and how having an effective payment strategic can help to open up new markets and expand business.