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How is big data driving business performance for omni-channel retailer

Friday 24 May | 10:50 AM - 11:15 AM | The Library

With a near 100% view of card data across New Zealand, Paymark has been able to develop a deep understanding of consumer behaviour. Through the democratising of this data Paymark has helped Kiwi retailers better understand buying behaviours pre and post purchase. During this session Paymark will share their own journey in understanding the customer as well as how this deep insight has helped them provide a better understanding of customer behaviour to Kiwi business. Paymark will share live examples of how this has delivered results to big business as well as demonstrating how they have put big data in the hands of small business

speaking in this session:

Head of Digital Experience, CX & Marketing GTM , Unknown