The opportunities and challenges of in-housing programmatic
In-housing programmatic is one of the hottest topics in the advertising space. There are pros and cons, like cost savings and control of data, however, keeping abreast of tech innovation and managing & attracting talent is a real challenge. Acquire has assisted a number of large NZ brands with varying models of in-housing.
Anthony Ord – Strategic Director and Zane Furtado – Programmatic Director at Acquire lead a thought-provoking overview of the benefits and realities of in-housing.