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The Art in Ad Tech

Thursday 25 July | 11:30 AM - 11:55 AM | The Library

Mobile is #1 device yet the ads we create are annoying or invisible.
Your ads are visible but are they memorable?
How to make the most from your display and video advertising on mobile
Golden rules for better creative.
Research to demonstrate mobile optimised ads work
Perils of using hygiene metrics as performance KPIs
Captivate users, don't aggravate them!

speaking in this session:

Commercial Director APAC , Kargo