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Keynote: Beyond the Headlines: Reality Checking the In-Housing Debate

Tuesday 3 September | 12:10 PM - 12:45 PM | Ballroom

Headlines about in-housing have been making waves in Australia - and abroad in big markets like the US. But what do brands actually mean when they talk about their plans to in-house? We’ll go beyond some of the sensationalism to dig into the facts, revealing that in-housing is almost never the binary choice so many believe it to be. And, we’ll share tips on how brands can educate themselves to better partner with their agencies.

speaking in this session:

Director of Accounts, ANZ , The Trade Desk