Keynote: Beyond the Headlines: Reality Checking the In-Housing Debate
Headlines about in-housing have been making waves in Australia - and abroad in big markets like the US. But what do brands actually mean when they talk about their plans to in-house? We’ll go beyond some of the sensationalism to dig into the facts, revealing that in-housing is almost never the binary choice so many believe it to be. And, we’ll share tips on how brands can educate themselves to better partner with their agencies.