Converting the Connected Consumer
If you’ve been reading the marketing press over recent months, you’d be forgiven for thinking that “omnichannel” is the equivalent of retail alchemy. However, there’s a slight challenge: the omnichannel approach is back-to-front. Instead of focusing on sales channels, the real secret to enduring retail success – whether online, offline, or anywhere else – is a renewed focus on consumers’ wants, needs, and desires. But what does this look like in our ever-more connected world?
In this provocative session, join Simon Kemp – CEO of Kepios, and author of Hootsuite and We Are Social’s renowned Global Digital reports – to explore a data-driven view of the latest trends in consumer behaviour, and understand how the world’s most forward-thinking retail brands are harnessing ‘marketing as a service’ to deliver tangible value at every step of the connected customer journey.