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Intelligent Decision Making in a Data rich world

Thursday 1 August | 11:40 AM - 11:50 AM

Data is making media planning and buying more accountable, driving key decisions and measurable outcomes. However, making intelligent decisions out of dynamic and multidimensional data is a non-trivial challenge that causes misplaced trends and undesired outcomes. This session discusses the challenges in programmatic media buying and ways to drive accurate and accelerated campaign decisions using machine learning.

speaking in this session:

Founder & CEO , YOptima