July 24-25, 2006 | Chicago, Illinois
Listen to panelists discuss how these new sites are monetizing this audience and what marketers can do to engage.
Learn how to apply new media to your business through a combination of case studies and discussion.
Panelists from Whirlpool, Best Buy, Future Now and Indiana Wesleyan University discuss how personas inform change in product planning, budget allocation, marketing strategy, customer support and more.
From the ad:tech Chicago session "Mobile Marketing Ecosystem: Framing the Market and the Value Chain".
From the Chicago ad:tech session "Merging Web Analytics with Email Marketing Metrics to Increase Performance" with David Baker, Leona Green and John Sheldon.
From the ad:tech session, "Media Innovation," with Eric Picard, director, Microsoft Digital Advertising Solutions.
From the ad:tech Chicago session "Mastery Series: Marketer's POV" with Karna Crawford from The Coca-Cola Company and FedEx's Steve Pacheco.
This ad:tech Chicago session explains how strategy and technology can help digital agencies and large direct advertisers better manage existing large, complex SEM campaigns.
In this personal workshop session from ad:tech Chicago, learn how to deal more effectively with the deluge of emails hitting your inbox.
This ad:tech sesson examines the role of search in building a brand, and shows how to tap into the power of news search to increase awareness and generate publicity.
Sensory Logic's Dan Hill leads this presentation on how to get customers to love, and remain loyal to, your brand.
Published author and CPO of Future Now, Bryan Eisenberg discusses insight from his book regarding predictive models of customer behavior.
This session explores the "targeting criteria" of a WOM program and the continuing communications ramifications beyond a viral campaign.
Landis Strategy & Innovation's Laura Schmidt discusses “Domain Ownership,” which helps brands redefine their competitive arena according to customer needs and demand sources.
Learn how strategic site optimization and link building can help create the perfect formula for organic listing success.
This ad:tech Chicago session outlines the new intellectual paradigm marketers must follow to touch and engage today's more empowered consumer.
This ad:tech Chicago session covers the essential techniques you'll need to launch, relaunch and grow your affiliate marketing program.
Rimm-Kaufman Group's Larry Becker shows how to increase sales per session using do-it-yourself tactics.
A panel demonstrates how to create and manage a marketing portfolio of domains.
Four marketing and design experts weigh in on what you need to do to maximize the user experience your site offers.
Using case studies and examples, a panel explains how to put insight into action and improve the bottom line.
Tim Hanlon of Denuo and Points North Group's Peter Storck discuss the latest developments in TV, enabling viewers to watch programs anytime, anywhere.
A panel delivers case studies and industry research that shows how leading advertisers are measuring effectiveness across channels.
Industry experts from AdBrite, Bazaarvoice, Phenemenon and Fallon discuss the latest media innovations and what it means for marketers.
A panel of professionals representing agencies and clients, traditional and digital, shares case studies of collaboration.
Enlighten's Chris Grant shares how to use Microsoft Excel to supercharge ordinary reporting output.
