Enlighten's Chris Grant shares how to use Microsoft Excel to supercharge ordinary reporting output.

Web analytics pros often manipulate the results they get from stats packages, and their main tool is usually Microsoft Excel. They use it to make sense of path analyses, rapidly compare lists of stats from different reports, produce compelling data visualizations, find insights and exceptions and other tricks. In this workshop, Chris Grant from Enlighten demonstrates eight versatile web analytics reports that supercharge ordinary reporting output, using Excel skills you may already know but haven't used quite this way.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Chris Grant, Ph.D., Analyst, Enlighten

Format: PDF file