A panel of professionals representing agencies and clients, traditional and digital, shares case studies of collaboration.

This session showcases agency and client collaboration that is focused on the integration of digital marketing into traditional. Attendees will hear case studies that will review aspects of marketing integration including site design, online promotions, customer acquisition, and retention via multiple disciplines in digital marketing.

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Speaker(s): Ellis Booker, BtoB Magazine (moderator); Max Simon, The Chopra Center for Well-Being; Deborah Fell, Marriott International, Inc.; Jurriaan Kamp, Ode Magazine; Perry Goldschein, SRB Marketing, Inc.; David Herscott, MEA Digital; Gay Gaddis, T3

Format: PDF file