Using case studies and examples, a panel explains how to put insight into action and improve the bottom line.

Digital marketers are caught in a whirlwind of numbers: shopper counts, conversion rates, share of wallet, call center performance and the list goes on. Every business relies on a unique set of metrics to make decisions, but there's often no penultimate predictor of success. And with all the media, marketing and channel choices, it is harder than ever to know what is really working.

Hear case studies from a leading company that integrates the best digital and traditional signals into streamlined decision-making tools to help management quickly hone their optimal marketing mix. Learn how you can go from no data to helpful fact-based decision making in your marketing plans. See examples of how to put this insight into action through customer segmentation best practices and learn how these marketing tactics can improve the bottom line of your organization.

Review overall metrics that companies track, discover how they roll up, and visualize the data in spreadsheets and dashboards. See examples of dashboards that incorporate competitor performance, call-center data, point-of-sale metrics and website and marketing campaign data to roll up the numbers into strong business logic. Take a new approach to organization and confidence back to your office.

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Speaker(s): Stephen DiMarco, Compete, Inc. (moderator); Susan Chiu, Octanti Associates; Molly Walker, The St. Joe Company; Dawn Hepper, Carlson Hotels Worldwide; Darren Beck, Lending Tree LLC

Format: PDF file