A panel demonstrates how to create and manage a marketing portfolio of domains.

Did you know that only a few hundred professional domain owners control more than five million websites? These land barons of the internet earn $750 million in search revenue each year and actively trade domains as real estate. It's all about location, location, location. Collectively they represent a search value in comparative size to 20 percent of Google, yet few people know or understand this unique market. Most of the best domain names have been registered, but the reality is that many of the most targeted generic domains in the world are available for purchase in the aftermarket. Learn how to create, seek and secure domains that create traffic volume, brand and business impact. Gain an understanding of the competitive advantage that domains represent in long-term traffic and search engine optimization. This session will demonstrate how to create and manage a marketing portfolio of domains; perform research, negotiate and acquire the ideal domains, avoid domain catastrophes and recover domains that infringe on your registered trademarks for little cost. Stop renting and start buying the real estate of the internet!

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Speaker(s): Chris Bowler, VP, Media Director, Search Practice Lead (moderator), Agency.com; Ari Lee Bayme, VP, Milbank Roy & Co., LLC; Dan Warner, COO, Fabulous.com

Format: PDF file