Rimm-Kaufman Group's Larry Becker shows how to increase sales per session using do-it-yourself tactics.

Do you get full value from each visit to your site? You can increase your sales per session through D.I.Y. tactics for smart interaction design, site analytics and usability testing. You'll see why benchmarks and focus groups mislead and what you should pay attention to instead. You'll learn how to recognize "customer intent" and the scent your users -- and your site -- leave at every turn. You'll gain tactics for design, testing and measurement that match the leanest budget and help train your in-house conversion team. We'll identify actionable metrics from site analytics tools, show how to avoid costly design blunders and how to test with real users without wasting time.

You'll learn:

• How and when a $3 pad of graph paper can beat the latest edition of Adobe Photoshop
• How to use lo-fi prototyping to debug new features before costly development begins
• How to use homegrown scripts for insightful site analytics
• How to conduct meaningful usability tests in one day, with five people, your office and a video camera-- and why this works.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Larry Becker, VP, Marketing and Business Development, Rimm-Kaufman Group with an introduction by Kevin Ryan, CEO, Kinetic Results, LLC

Format: PDF file