This ad:tech Chicago session covers the essential techniques you'll need to launch, relaunch and grow your affiliate marketing program.

Affiliate marketing is the wunderkind of the digital marketing space. It can be extremely effective or a complete frustration - the channel requires its own unique kind of nurturing to realize its ultimate value. Learn, from a group of panelists comprised of the thought-leaders in affiliate marketing, the essential techniques for you to launch, relaunch and grow your affiliate marketing program. The discussion will cover leading edge and traditional strategies, including blogging, face-to-face meetings, RSS, phone techniques, podcasting, snail mail, generating buzz, landing pages, press releases, email, recruitment advertising, conferences and parties and events. There's etiquette and technique to be mastered. Learn it all here!

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Speaker(s): Declan Dunn, CEO, Dunn Direct Group; Ola Edvardsson, CEO, Performancy, Inc.; Jeff Molander, CEO, Molander & Assoc.; Amanda Watlington, Owner, Searching for Profit

Format: PDF file