Learn how strategic site optimization and link building can help create the perfect formula for organic listing success.

Do you want more qualified visitors from searchers without paying for every click? This session covers two of the major components of a solid Search Engine Marketing (SEM) strategy - organic site optimization and link building - and how they create the perfect formula for organic listing success.

Find out what an authority site is and why search engine algorithms prefer quality over quantity when it comes to linking and ranking. Discover what happens when search engine spiders come to your Web site and what you can do to make sure that your pages are keyword rich for them. Finally, learn how much is too much so that you don’t overdo it and send your site in the wrong direction. 

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Speaker(s): Rob Garner, Senior Strategic Planner, iCrossing; Jessie Stricchiola, President, Alchemist Media, Inc.; Dan Perry, Senior Manager of Internet Advertising, Career Education Corporation

Format: PDF file