Landis Strategy & Innovation's Laura Schmidt discusses “Domain Ownership,” which helps brands redefine their competitive arena according to customer needs and demand sources.

Brand marketers are challenged to achieve sustainable and renewable top-line growth in an environment in which the consumer-to-brand relationship lifecycle has changed dramatically. Marketers need a disciplined, scientific-based strategic model to successfully manage resources toward the growth goal.

This session looks at how the changed innovation paradigm affects product marketing. It illustrates how a new system for product growth and marketing, called “Domain Ownership,” helps brands redefine their competitive arena according to customer needs and demand sources, and how this methodology can better target own-able clusters of customers with common needs, attitudes and behaviors.

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Speaker(s): Peter Storck, President and Founder, Points North Group; Laura Schmidt, Vice President, Innovation, Landis Strategy & Innovation

Format: PPT