Published author and CPO of Future Now, Bryan Eisenberg discusses insight from his book regarding predictive models of customer behavior.

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing that successful marketers must anticipate, plan and deliver on. Bryan Eisenberg shares insight from his new book “Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing,” which offers details on Persuasion Architecture, a proven Persona-based methodology.

Persuasion Architecture helps marketers anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don’t miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing. 

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Speaker(s): Tim Smith, Founder, Intelevision; Bryan Eisenberg, Co-Founder, CPO and Author, Future Now, Inc.

Format: PPT File