This ad:tech Chicago session explains how strategy and technology can help digital agencies and large direct advertisers better manage existing large, complex SEM campaigns.

Adding SEM to an existing digital marketing campaign does not have to be complex, but if you want it to yield the greatest results, it may become that way. Managing and optimizing bids for tens of thousands of keywords across multiple PPC search engines can be daunting, even to a digital agency that likely buys more search than most SEM firms.

This session will show you how a combination of strategy and technology can help digital agencies and large direct advertisers better manage existing large, complex SEM campaigns or grow smaller campaigns to another level of efficiency more easily. Attendees will take away a plan for organizational growth and resource requirement plans in addition to the roadmap for management.

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Speaker(s): Daron Babin, Co-Founder, Webmaster Radio

Format: PDF file