From the ad:tech session, "Media Innovation," with Eric Picard, director, Microsoft Digital Advertising Solutions.

The online media industry innovates 24/7 and some of the most clever ideas germinate from the media buying and planning community. Whether shear necessity or love of pioneering, the market changes daily.

Hear from a panel of the top media and research folks about their latest techniques, ideas for efficiency, and relevancy. Speakers will share results in a problem/solution format for a fast-paced and tip-rich session.

MODERATOR:
Eric Picard, Director, Microsoft Digital Advertising Solutions

PANELISTS:
Paul Santello, Senior VP, Managing Director, Carat Fusion
Amanda Richman, SVP, Group Director, Strategy Development and Innovation, Mediavest Worldwide
Mark Stephens, VP and General Manager, Avenue A | Razorfish
 

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Speaker(s): Eric Picard, Director, Microsoft Digital Advertising Solutions

Format: PDF file